How Much Does It Cost to Outsource Marketing
Effective marketing is the backbone of any thriving business, but managing it all in-house isn’t always feasible.
So, how much does it cost to outsource marketing?
For many companies, outsourcing is a smart move, offering access to expert knowledge, flexibility, and better resource management.
But before diving in, understanding the costs involved is crucial. In this article, we’ll break down the factors that influence the price of outsourcing marketing and what you can expect to pay in the UK.
How Much Does It Cost to Outsource Marketing?
Outsourced marketing has become an increasingly popular option for businesses looking to enhance their marketing efforts without the burden of hiring a full-time in-house team. But how much does it really cost to outsource marketing? This article explores the various factors that influence the cost and helps you understand what to expect when you opt for outsourced marketing services.
What Is Outsourced Marketing?
Outsourced marketing refers to the practice of hiring an external team or digital marketing agency to handle various marketing tasks for your business. This can include everything from developing a comprehensive marketing strategy to managing social media accounts and executing digital marketing campaigns. By outsourcing these tasks, businesses can access expert marketing services without the costs and responsibilities associated with maintaining an internal team.
Key Factors That Influence the Cost of Outsourced Marketing
When considering outsourced marketing, it’s important to understand that costs can vary significantly depending on several factors. Here are the key elements that will impact the overall cost:
- Scope of the Marketing Strategy
The breadth of your marketing strategy plays a significant role in determining the cost. A comprehensive marketing strategy that includes multiple channels like social media, email marketing, SEO, and content creation will naturally be more expensive than a strategy focused on a single area.
- Level of Expertise Required
The level of expertise required also influences costs. If your business needs advanced digital marketing techniques or specialised services like video production, the cost of outsourcing will be higher. Working with a seasoned digital marketing agency that offers a wide range of services can be more expensive but often yields better results.
- Frequency and Volume of Tasks
The frequency and volume of marketing tasks you need to outsource will directly impact the cost. For example, daily social media management and frequent content creation will be more expensive than a less frequent, lighter workload.
Typical Costs of Outsourced Marketing
Now that you understand the factors influencing the cost, let’s break down the typical expenses associated with outsourced marketing:
- Basic Marketing Strategy: £1,000 – £2,500 per month
For a basic marketing strategy that includes consultation, planning, and some light digital marketing activities, businesses can expect to pay between £1,000 and £2,500 per month. This package usually covers the development of a marketing plan, some basic content creation, and limited social media management.
- Comprehensive Outsourced Marketing: £3,000 – £10,000 per month
For more comprehensive outsourced marketing services, the costs can range from £3,000 to £10,000 per month. This level of service typically includes a full marketing strategy, extensive social media management, regular content creation, email marketing, SEO, and more. Businesses opting for this level of service often work with a digital marketing agency that provides a full suite of services.
- Advanced Marketing Strategy with Add-Ons: £10,000+ per month
If your business requires an advanced marketing strategy that includes additional services like PPC (pay-per-click) campaigns, influencer marketing, or video production, costs can exceed £10,000 per month. These services require a higher level of expertise and more resources, which increases the overall cost.
Additional Costs to Consider
In addition to the monthly retainer for outsourced marketing services, businesses should be aware of other potential costs:
- Social Media Management
While some social media management may be included in your marketing package, more extensive management, such as handling multiple platforms or running paid social media campaigns, may incur additional costs. Businesses should budget for an extra £500 to £2,000 per month for comprehensive social media management.
- Content Creation
Content is king in digital marketing, but it comes at a cost. Depending on the volume and quality of content needed, you could spend an additional £1,000 to £5,000 per month. This includes blog posts, videos, infographics, and other types of content designed to engage your audience.
- Third-Party Services
Services like Google Ads, SEO tools, and email marketing platforms are often billed separately from your outsourced marketing fees. Expect to pay for these third-party services on top of your regular marketing costs.
How to Get the Most Out of Outsourced Marketing
To maximise the value of your outsourced marketing efforts, it’s crucial to work closely with your digital marketing agency. Here are a few tips:
- Clearly Define Your Marketing Strategy: Before outsourcing, have a clear understanding of your goals, target audience, and key performance indicators (KPIs). This will help your marketing partner develop a strategy that aligns with your business objectives.
- Regularly Review Progress: Regular check-ins and performance reviews with your outsourced marketing team will ensure that your marketing strategy is on track and delivering the desired results.
- Be Flexible: Marketing trends and consumer behaviours change rapidly. Be prepared to adjust your strategy and budget as needed to stay competitive.
Conclusion of… How Much Does It Cost to Outsource Marketing
Outsourced marketing offers small to medium-sized businesses a cost-effective way to access top-tier marketing expertise. While costs can vary depending on the scope of services and the level of expertise required, a typical outsourced marketing plan can start at around £1,000 per month. However, businesses should be prepared to invest more for comprehensive services like social media management, content creation, and digital marketing campaigns.
At Miles Marketing, we specialise in providing outsourced marketing services tailored to meet your business needs. Whether you’re looking for a basic marketing strategy or a comprehensive digital marketing solution, we have the expertise to help you achieve your goals. Contact us today to learn how we can help your business grow through effective and affordable marketing strategies.